Prosper202 - Fantastic In-House Tracking Tool

Posted in Affiliate Marketing on June 29th, 2008 by Amin

I started using Prosper202 a few days ago, and I’m glad I made the effort to download it and get it set up on my server to test it out.

Prosper202 is a 100% free self hosted tracking tool, designed to be used to track your affiliate marketing campaigns. It takes no more than 5 minutes to install, and once done setting up campaigns becomes a breeze.

Prosper202 allows you to track and identify the top converting keywords and ads, as well as see a live auto-updating view of visitors interacting with your affiliate campaigns. The interface is extremely user friendly, with instructions provided in each step explaining the various actions required from you.

Perhaps the only real downside of the tool is its inability to record your real CPC costs - you have to enter an estimate CPC bid which is hardly accurate considering how click costs always fluctuate. As a result, the ROI generated in the stats also becomes inaccurate and completely useless.

However, this is hardly an issue, as your ROI can (and should) be calculated based on the stats generated in the actual affiliate network and your PPC account. Prosper202 does the job by telling you exactly which campaigns, which keywords and which ads are converting in a very manageable and friendly interface, and for a free tool that is one hell of a good deal.

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One Response to “Prosper202 - Fantastic In-House Tracking Tool”

  1. Steven Says:

    Will be switching to 100% accurate CPC down the road which will be automated. However that won’t be for at least a few months. Currently you can still update the avgCPC.

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