Aminology

Ever since I dropped out of my last course at university I’ve been living like a hermit and marketing and growing my web empire pretty much non-stop. I now find myself days away from starting my new course, so I thought I’d share some some important things I’ve come to realise from the year or so I’ve spent specifically doing CPA marketing.

First and foremost, don’t put all your eggs in one basket. You’ve heard it before, but it’s true. This applies to the ad networks and affiliate networks you use to run your campaigns. For example, if you’re making good cash through Facebook advertising, make sure you at least attempt to launch another campaign promoting the same offer on Google Adwords. There are two good reasons for this: 1) You should always actively be scaling the hell out of any campaign which is turning in profit. 2) If you’ve got traffic coming in from multiple sources, it will be A LOT more bearable to see one traffic source (even if it is the most precious) go down. I’d take it even further and do some SEO work as well if you’re promoting your own site. It’s also a good idea to diversify the networks you deal with - don’t let all your money rest in the hands of just one company.

Secondly, I really believe it’s worth having at least one or two long term sites which have your long term investment and commitment. This could be a GOOD content site (I’m talking good quality content with style), monetised however way you see fit, OR a product site (physical or virtual) with an affiliate program. Again, there are very good reasons for this: affiliate marketing is unstable and affiliates are always vulnerable from ad networks, affiliate networks, and other external legal and political forces that like to meddle with our ways. Things can turn either good or bad incredibly fast, and even if you’re confident you are the shit when it comes to affiliate marketing, having the mere knowledge that you have something stable to fall back on during those turbulent times will do a lot to help with the stress. The stronger your long-term ‘backup’ site is, the less important your failed affiliate campaigns will be.

Thirdly, if you’re anything like me, you need to chill out more. Take more breaks from your computer, join the gym or buy a set for your home. I recently finished reading ‘How To Get Rich’ by Felix Dennis, one of Britains wealthiest men, and he mentioned one of his mistakes was not pursuing his passion (writing poetry) earlier. I’ve recently started playing guitar and it’s been a pretty good way of completely taking my mind off work. Put more time into whatever passion/hobby you have and take it more seriously, it will do you good.

And by the way, PUT. THAT COFEE. DOWN. I’m not quoting Baldwin’s Glengarry Glen Ross character just because he’s awesome, I really mean it. If you need more energy, exercise more, it will give you the necessary boost. Go easy on the caffeine ladies.

Amin out.